This year's conference theme is “Inn-gredients for Success” and offers a variety of educational sessions related to Technology, Social Media & Marketing, Food & Fluff, and Operations & Business Strategy.
MONDAY, NOVEMBER 5
9:00am - 4:30pm
Aspiring Innkeeper Seminar
TUESDAY, NOVEMBER 6
9:00am - 11:30am
Hands Only CPR & Stop the Bleed
12:30pm - 1:15pm
Welcome & Introductions
1:15pm - 2:15pm
How Safe is Your Kitchen
Tradeshow Marketplace Open - Chance to win a queen-sized Verlo mattress.
Each table moderator will be discussing a topic or issue that impacts the innkeeping industry.
The secret to a thriving inn is that you can’t do it alone. Lori will walk through her decision to outsource marketing even though she technically could have done it herself. Lori will reveal how she and her branding partners took her B&B from struggling to flourishing.
Cooking classes can be a wonderful way to add to the guest experience as well as promote your inn or bed and breakfast to others in your area. This session will offer information and ideas for planning and implementing cooking class events.
Aaron will lead a discussion about the Pennsylvania’s Liquor Laws specifically the PA Wine Bill passed in 2016. He will also share the recent ruling from the PLCB.
I had been an Innkeeper for less than a year when I read a statement in the PAII magazine about the importance of changing the napkin fold every day. I cringed just for a minute but had to test that theory out for myself. They were correct so my napkin presentation journey began. You can learn 1 fold and present it many different ways. I hope to share that with you at the conference.
Deb Mosimann started selling products she used at the Inn soon after they opened in the late 80's. It quickly became evident that guests loved to take home mementos so she expanded into what was the guest office. Today the gift shop does the equivalent of better than an additional room rental. Deb will help you figure out what it is that might sell, give you ideas how to contact wholesalers and guidance on how to price items. Bring your questions!
6:30pm – 8:30pm
Kitch-INN Competition Dinner
After the day's education, test your culinary skills against other innkeepers at the Kitch-INN Competition Dinner. This is your opportunity to have fun while you work with your team to create an award-winning recipe. Prizes will be awarded to the best recipes. You'll want to wear your best apron or chef's hat. An additional fee of $25 will be charged to attend.
WEDNESDAY, NOVEMBER 7
7:00am – 4:00pm
7:45am - 9:00am
Buffet Breakfast & Welcome Remarks
9:00am – 10:00am
Dining at the White House with John Moeller
Don’t miss the opportunity to hear John Moeller talk about his experience as one of the Chefs at the White House serving three Presidents and world leaders. Throughout his career, John has developed a signature style of cuisine, based on innovative menus that take advantage of fresh seasonal produce and creating first class presentations of the finished dish. A native of Lancaster County, John relocated back to Lancaster to start his own business and authored his first book Dining at the White House that has won three awards for best autobiography, best cookbook and best celebrity memoir.
10:00am – 6:00 pm
Tradeshow Marketplace Open
Five Ways to Compete for Mobile-Centric Guests
Is your business ready to compete for mobile-centric guests? Learn how Google’s “Mobile First” search algorithms are changing the marketing landscape. Compare mobile platforms – responsive, adaptive and AMP – to choose the best one for your business. Be sure your mobile site includes features that keep travelers engaged from travel search through the booking process. Get more guests!
Designing Your Breakfast Menu to Make You Stand Out
Elevate your food to set you apart from your competition. Breakfast is the last thing that guests have to remember about their stay. Place importance on the care you offer in what you cook and the responsibility you take in providing the very best. Talk and get your guests talking about your food and the food in your area. Food is a vital tool in better reviews and ratings. We will finish with basic budgeting while creating food guests who will return often just for the food. Photograph all your food well and why.
Financing Your B&B: Practical experience from other B&B owners and a lender
PABBI Annual Meeting
1:00pm – 2:00pm
Tradeshow Marketplace is Open
2:00pm – 3:00pm - Concurrent Sessions
Tools & Techniques of Professional Chefs
This session will introduce tools that you hopefully already use along with methods used in a professional kitchen to make your job easier, more efficient saving you both time while helping to lower your breakfast budget. Widening your ingredients list and how best to use them. Simple information that lifelong chefs use without thinking about the value of the tip and techniques that improve how you cook and what you present. White eggs, brown eggs, everything you didn’t know about the egg. Which pepper and why, salt, vinegar, savory or sweet and building flavors. The value of proper prep.
Green & Clean with Essential Oils
Make your own cleaning products that are affordable, eco-friendly, easy to make, and just as effective (if not more) than store bought cleaners. If you cleaning labels read DANGER, WARNING, CAUTION, or CORROSIVE you can throw those out (carefully) and clean more deeply with all-natural products while cutting costs.
What’s in Your Operations Manual
What would happen if your inn had to run without you? Who holds the passwords? Where are the shut-off valves? What are the processes and procedures for dealing with out-of-the-ordinary situations? This session will offer a table of contents for creating or updating your property’s guide on all of the where, what, when, and how of running your operation.
4:30pm – 5:30 pm - Concurrent Sessions
Bang For Your Bottle: How to Find the Best Valued Wines
Don’t we all love that $8 wine that tastes like it should cost so much more? This course focuses on what to look for to find that ‘super value’ wine. Bob will share key ideas gleaned from way too many hours staring at bottles lining the wine store shelves. Whether you drink white, red, something pink or all of the above, you’ll learn new shopping tricks to find the best valued wines.
Should you say “I do” to weddings?
Hear from a panel of innkeepers who have said “I do” to weddings and how they have increased their bottom line. This session will focus on the feasibility factors to consider in hosting weddings and special events at your property, how to craft a plan to bring in the business, and ways to keep it manageable.
Leaving Your Inn with Peace of Mind
Is it time to get away from your Inn? Do you have an emergency and have to leave? You either had or heard nightmares about having a friend, neighbor, or relative run your Inn. You don’t need to burn yourself out and you can have peace of mind when you leave your property with a professional. This session will give you an overview of the where, what, and how interim innkeepers sometimes referred to as inn sitters work. What do interims typically do? How do I find an interim that would be good fit for my property? How can an interim come in and run an Inn they don’t know? Where do they stay? How are they paid? What about travel? Time will be given to answer your questions.
6:00pm - 8:00pm
THURSDAY, NOVEMBER 8
8:00am - 9:00am
9:00 am – Noon
Pro-actively managing your Brand and Website to garner More Direct Bookings and Increase Profit for your inn.
Greg O'Loughlin, SWELL
Emily Bear, Pixel & Hammer
NOON - Adjourn