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2021 Innkeepers Conference Program

Keystone Innkeepers Assembly Conference

 

The 2021 conference was held on Nov. 15-16 at the Wyndham Garden in State College and offered a variety of great educational sessions and expert speakers at a very affordable rate. 
 
 
 
 
 

MONDAY, NOVEMBER 15

9:30am - 11:15am
Plenary Session - Enhancing & Managing Your Digital Listings for Hospitality Businesses
Miles Partnership

Traveler sentiment research is aligning around one particular theme: inspiring consumer confidence that businesses are open and following best practices for health and safety is key to success right now. Join us for a session covering tactical tips and best practices across a variety of free digital tools that tourism and hospitality businesses can use to help inspire confidence with consumers who are traveling during and after the pandemic. More than 80% of consumers look at reviews for a product or business prior to making a purchase, however, many businesses are not proactively managing their presence online. Across popular platforms such as Google My Business, Yelp, Tripadvisor and Facebook there are tools and features that hospitality businesses can use to manage their online reputations and create opportunities for direct engagement with potential customers, including Questions & Answers, Direct Messaging, Review Management, building followers in GMB, sharing inspiring social media content, and more. This session provides an overview of tools across different platforms and covers best practices for responding to different types of reviews and comments in order to help businesses make a great first impression online, and develop more meaningful virtual relationships with customers.           

11:30am - Noon
Welcome Attendees & Allied Partner Introductions
Carl Kosko, PABBI Board Chair

Noon - 1:00pm
Lunch

1:00pm - 3:00pm
Tradeshow Marketplace

1:00pm – 5:00pm 

Aspiring Innkeeper Seminar - Additional Fee of $100/person, $160 for two people
Dee Fegan, 30 Timber Road Bed & Breafast

There is no substitute for real life experience! A panel of seasoned innkeepers will walk you through "A Day in the Life of an Innkeeper - Aspiring, Perspiring, Retiring." With the panel's combined knowledge and experience in owning and operating a bed and breakfast, this seminar will cover: acquisition, financing, staffing, marketing, meal preparation, cleaning, and hospitality. You will be fully immersed in an intensely informative workshop that will be presented in a logical, step-by-step process. If you are serious about investigating your passion to operate a bed and breakfast, it is imperative to go into the business with your eyes open to those decisions that are important for a successful and fulfilling personal experience.
 
Cost to attend is $100 per person or $160 for two people and includes lunch and a copy of The ABC's of Innkeeping in PA. Registered attendees are welcome to attend the opening Plenary Session that starts at 9:30am. 
 

3:30pm - 5:00pm
Concurrent Sessions
 

When & How to hire a marketing agency or consultant for your Inn
Greg O'Loughlin, SWELL LLC

So many small businesses, especially in the travel and hospitality industry, are in long term "pivot mode" during COVID. The challenges and opportunities are endless, and time in the day is limited. A marketing agency can help - to an extent! This session focuses on how to find and cultivate a productive relationship with a marketing team. The presenter will offer tips to help steer your businesses to professional individuals and groups that prioritize customer service to time- and cash-strapped and cash-strapped small businesses like yours.

Floral Arrangements 101
Alice Mulhollan

Enhance your breakfast table with a nature-inspired arrangement. Alice will show you how to create simple unique arrangements that suit your personal taste using fresh flowers and an array of natural materials, including greenery, cones, dried flowers, and seed pods. 

Dinner on your own

 

TUESDAY, NOVEMBER 16

8:30am – 10:00am
Buffet Breakfast & PABBI Annual Meeting

10:15am – 11:30am
Concurrent Sessions
 

Scappy Social Media 
Megan Toolan & Ellie Anderson, Tierney 

Maintaining a successful social media presence throughout the pandemic and changing cultural and political landscape may seem daunting, but even during unpredictable times we've learned that some of the best content opportunities come when you least expect it. Learn tips and tricks for maintaining a presence on social media, planning tools that will do the heavy lifting for you, and content worth considering. 

Remote Technology
Cindy Bachmann, Innkeeper's Advantage

While remote technology has been a trend for years in the lodging industry, COVID-19 has accelerated the implementation of technology for contactless guest check-ins. Cindy will discuss remote technical solutions that can help you update your property to offer the guest experience of the future. These technologies can increase guest satisfaction and your bottom line.

Current Trends in Hospitality Linens
Lorinda & John Taylor, InnStyle

This past year has been challenging and everyone had to change their cleaning protocols. Lorinda & John will share what the current trends are from triple sheeting to more washable coverlets to faster drying towels, and how mattress encasements and pillow protectors protect against COVID-19. They will also discuss how to launder more efficiently and demonstrate triple sheeting.

11:30am – 2:00pm
Tradeshow Marketplace

12:30pm – 1:30pm
Lunch

2:00pm – 3:00pm
Concurrent Sessions
 

Steps to Nirvana: Measuring Your Financial Performances & Preparing Your Inn for Sale
Eben Viens, Owner, The B&B Team®

When buying an Inn, your exit plan should be as clear as your entry plan. Well, too late for that! We will focus on how to measure financial performance and prepare your books to maximize the value of your business looking to a sale. Join us for a conversation around exit strategies and learn how to use standard cost analysis as a benchmark for your Inn’s viability in the near or distant future.

Making Breakfast Memorable
Penny Eldred, The Rosemont Inn; Carl Kosko, Inn & Spa at Intercourse Village; Donell Ayers, Frosty Hollow Bed & Breakfast

Learn how to exceed the guest’s expectations while being true to your style. What are the various styles of breakfasts that innkeepers offer and why does each property vary so much? Figure out how to take advantage of the local food scene to keep breakfast relevant to today’s traveler. Surprise and satisfy even your toughest vegan, celiac, or allergy-prone guest. Simple recipes and serving techniques for plated, buffet, full or continental breakfast and breakfast to go options will be covered. A panel of seasoned innkeepers will share their experiences and offer tips for you to ponder.

Data Defense in the Age of COVID-19: How to Protect Your Personal Identity and Business Data
Wynn Salisch, Casablanca Ventures

Data security's constantly emerging threats - particularly in the age of COVID-19 - can feel a lot like playing an unending game of whack-a-mole. This session will explain, in plain English, how to better secure one's Personallly Identifiable Information and sensitive business and payments data in this era of growing fraud and costly breaches, including how to deal with the dangers of ransomware and other online threats. Attendees will learn simple steps everyone can do now to protect their loved ones and themselves from hackers, phishers, extortionists, and other cyber miscreants and limit or prevent the damage they cause to our finances, privacy, reputations, and even our physical and mental well-being. Multi-factor authentication, secure password creation and storage methods, and ransomware prevention will be covered. Also included will be a brief session on chargeback prevention and payment processing, an explanation of the payment industry's confusing rates and fees, and how to reduce your processing costs.

3:00pm – 3:30pm
Farewell & Prize Drawings

3:30pm
Adjourn