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2018 Innkeepers Conference Program

Keystone Innkeepers Assembly Conference


Eden Resort
222 Eden Road
Lancaster, PA


This year's conference theme is “Inn-gredients for Success” and offers a variety of educational sessions related to Technology, Social Media & Marketing, Food & Fluff, and Operations & Business Strategy.


9:00am - 4:30pm

Aspiring Innkeeper Seminar

Additional Fee

Marilyn Bushnell, Bushnell Services, Inc.
Eliot Dalton, Inn Broker


9:00am - 11:30am

Hands Only CPR & Stop the Bleed

Statistics show that Bystander Response is critical to saving lives. In the event of a sudden cardiac arrest, would you know what to do? In the event of a traumatic injury, would you be able to stop the bleeding? Instructor: Lori Shenk, Community Outreach Manager, Northwest EMS located in Manheim, PA will make sure you are prepared. Additional fee of $5 is a donation to the Northwest EMS.

12:30pm - 1:15pm

Welcome & Introductions

1:15pm - 2:15pm

How Safe is Your Kitchen

Chef Lisa Linton-Jaasund
Every food preparation area contains hazards which can lead to food-borne illnesses. These contaminations can be easily avoided if you take the proper precautions. Learn some simple tips and tricks to keep your guests safe from physical, chemical and biological contaminants. Chef Lisa Linton-Jaasund is a certified ServSafe Instructor and exam proctor.  She has been educating culinary professionals about food safety for almost a decade. As a caterer, chef, cake decorator, culinary arts instructor, innkeeper and most recently as a hotel manager, her hospitality career spans over 20 years. She is a published cookbook author and has made several television appearances - including a segment on NBC’s Today Show with the Food Network’s Giada DeLaurentis, as well as a PBS Cooking Marathon. She pulls from her diverse experience to deliver an informative, engaging, and meaningful presentation.
2:15pm - 6:00pm

Tradeshow Marketplace Open - Chance to win a queen-sized Verlo mattress.

3:00pm – 5:00pm
Roundtable Discussions

Each table moderator will be discussing a topic or issue that impacts the innkeeping industry. 

The Woman with Three Heads & Six Arms: The Potential of Outsourcing
Lori Zytkowicz, Owner, Faunbrook Bed & Breakfast

The secret to a thriving inn is that you can’t do it alone. Lori will walk through her decision to outsource marketing even though she technically could have done it herself. Lori will reveal how she and her branding partners took her B&B from struggling to flourishing.

Offering Cooking Classes at Your Inn or B&B
Chef Lisa Linton-Jaasund

Cooking classes can be a wonderful way to add to the guest experience as well as promote your inn or bed and breakfast to others in your area. This session will offer information and ideas for planning and implementing cooking class events.


Understanding PA’s Liquor Laws
Aaron K. Zeamer, Russell, Kraft & Gruber, LLP

Aaron will lead a discussion about the Pennsylvania’s Liquor Laws specifically the PA Wine Bill passed in 2016. He will also share the recent ruling from the PLCB.


Importance of changing the Napkin Fold every Day
Ann Willets, King’s Cottage B&B

I had been an Innkeeper for less than a year when I read a statement in the PAII magazine about the importance of changing the napkin fold every day.  I cringed just for a minute but had to test that theory out for myself.  They were correct so my napkin presentation journey began.  You can learn 1 fold and present it many different ways.  I hope to share that with you at the conference.


What does it take to have a successful gift shop?
Debbie Mosimann, Swiss Woods Bed & Breakfast

Deb Mosimann started selling products she used at the Inn soon after they opened in the late 80's. It quickly became evident that guests loved to take home mementos so she expanded into what was the guest office. Today the gift shop does the equivalent of better than an additional room rental. Deb will help you figure out what it is that might sell, give you ideas how to contact wholesalers  and guidance on how to price items. Bring your questions!


6:30pm – 8:30pm

Kitch-INN Competition Dinner

After the day's education, test your culinary skills against other innkeepers at the Kitch-INN Competition Dinner. This is your opportunity to have fun while you work with your team to create an award-winning recipe. Prizes will be awarded to the best recipes. You'll want to wear your best apron or chef's hat. An additional fee of $25 will be charged to attend.

Recipe Exchange: Email your favorite recipe to [email protected] that you like serving to guests. 



7:00am – 4:00pm


7:45am - 9:00am

Buffet Breakfast & Welcome Remarks

9:00am – 10:00am

Dining at the White House with John Moeller

Don’t miss the opportunity to hear John Moeller talk about his experience as one of the Chefs at the White House serving three Presidents and world leaders. Throughout his career, John has developed a signature style of cuisine, based on innovative menus that take advantage of fresh seasonal produce and creating first class presentations of the finished dish. A native of Lancaster County, John relocated back to Lancaster to start his own business and authored his first book Dining at the White House that has won three awards for best autobiography, best cookbook and best celebrity memoir.

10:00am – 6:00 pm

Tradeshow Marketplace Open

10:00am - 11:00am
Break in Tradeshow Marketplace
11:00am - Noon - Concurrent Sessions

Five Ways to Compete for Mobile-Centric Guests

Cindy Bachmann, Innkeeper’s Advantage

Is your business ready to compete for mobile-centric guests? Learn how Google’s “Mobile First” search algorithms are changing the marketing landscape. Compare mobile platforms – responsive, adaptive and AMP – to choose the best one for your business. Be sure your mobile site includes features that keep travelers engaged from travel search through the booking process. Get more guests!

Designing Your Breakfast Menu to Make You Stand Out

Brad Loman, The Lancaster Bed & Breakfast

Elevate your food to set you apart from your competition.  Breakfast is the last thing that guests have to remember about their stay.  Place importance on the care you offer in what you cook and the responsibility you take in providing the very best.  Talk and get your guests talking about your food and the food in your area.  Food is a vital tool in better reviews and ratings.  We will finish with basic budgeting while creating food guests who will return often just for the food.  Photograph all your food well and why.

Financing Your B&B: Practical experience from other B&B owners and a lender

David Kahley, President & CEO, Progress Fund
Buying, refinancing or expanding your B&B typically requires a sizable loan.  Jan Dofner, formally from the Levi Deal Mansion B&B and Gail and Steve Hall from The Inn on Decatur / 9 Decatur Guest House & Hostel will share their experience and suggestions of their own paths to financing.  Also, David Kahley of The Progress Fund, which is a nonprofit lender to many B&Bs across the state will provide advice on how you can get ready for the loan you need.
Noon – 1:30pm – LUNCH

PABBI Annual Meeting

1:00pm – 2:00pm

Tradeshow Marketplace is Open

2:00pm – 3:00pm - Concurrent Sessions

Tools & Techniques of Professional Chefs

Brad Loman, The Lancaster Bed & Breakfast

This session will introduce tools that you hopefully already use along with methods used in a professional kitchen to make your job easier, more efficient saving you both time while helping to lower your breakfast budget.  Widening your ingredients list and how best to use them.  Simple information that lifelong chefs use without thinking about the value of the tip and techniques that improve how you cook and what you present.  White eggs, brown eggs, everything you didn’t know about the egg.  Which pepper and why, salt, vinegar, savory or sweet and building flavors.  The value of proper prep.

Green & Clean with Essential Oils

Mandy Lund, Natures Tribute

Make your own cleaning products that are affordable, eco-friendly, easy to make, and just as effective (if not more) than store bought cleaners. If you cleaning labels read DANGER, WARNING, CAUTION, or CORROSIVE you can throw those out (carefully) and clean more deeply with all-natural products while cutting costs. 

What’s in Your Operations Manual

Eliot Dalton, Inn Broker

What would happen if your inn had to run without you? Who holds the passwords? Where are the shut-off valves? What are the processes and procedures for dealing with out-of-the-ordinary situations? This session will offer a table of contents for creating or updating your property’s guide on all of the where, what, when, and how of running your operation.

3:00pm - 4:30pm
Break in Tradeshow Marketplace

4:30pm – 5:30 pm - Concurrent Sessions

Bang For Your Bottle: How to Find the Best Valued Wines

Bob Griffin, The Australian Walkabout Inn

Don’t we all love that $8 wine that tastes like it should cost so much more? This course focuses on what to look for to find that ‘super value’ wine.  Bob will share key ideas gleaned from way too many hours staring at bottles lining the wine store shelves.  Whether you drink white, red, something pink or all of the above, you’ll learn new shopping tricks to find the best valued wines.

Should you say “I do” to weddings?

Kim Hanlin, Fallen Tree Farm B&B & panel of innkeepers

Hear from a panel of innkeepers who have said “I do” to weddings and how they have increased their bottom line. This session will focus on the feasibility factors to consider in hosting weddings and special events at your property, how to craft a plan to bring in the business, and ways to keep it manageable.

Leaving Your Inn with Peace of Mind

Suzi Jamrog, Interim Innkeeping Service

Is it time to get away from your Inn? Do you have an emergency and have to leave? You either had or heard nightmares about having a friend, neighbor, or relative run your Inn. You don’t need to burn yourself out and you can have peace of mind when you leave your property with a professional. This session will give you an overview of the where, what, and how interim innkeepers sometimes referred to as inn sitters work. What do interims typically do? How do I find an interim that would be good fit for my property? How can an interim come in and run an Inn they don’t know? Where do they stay? How are they paid? What about travel?  Time will be given to answer your questions.

6:00pm - 8:00pm 

Dine Around 



8:00am - 9:00am

Continental Breakfast

9:00 am – Noon

Pro-actively managing your Brand and Website to garner More Direct Bookings and Increase Profit for your inn.

Greg O'Loughlin, SWELL & Emily Bear, Pixel & Hammer
This two-part session will focus on must-have, must-try, and must-do marketing strategies and practices to make your brand and website work harder and smarter for your business. Led by industry experts in consumer marketing and website design & development, this presentation and discussion will explore first the importance of investing in your inn's unique brand identity to stay competitive. Then, we will explore a series of critical website, social media, and measurement strategies and tactics that will provide a step-by-step roadmap for you to make immediate improvements and increase direct bookings. Joining the presentation are two inn operators that have had direct booking success by applying many of the tools that will be covered during the presentation. Ample time will be provided for Q&A.

Greg O'Loughlin, SWELL

A proud University of Pittsburgh graduate, and four-time Keystone Assembly speaker, Greg has 16+ years of brand strategy experience. He cut his teeth at Saatchi & Saatchi NYC on global brands, such as Reynolds Consumer Products and General Mills. He then spent three years navigating the ever-changing energy landscape on marketing and advertising for Exelon Corporation at Tierney Communications in Philadelphia. He took the helm on Pennsylvania tourism & economic development marketing at Red Tettemer O'Connell + Partners, leading a brand campaign to change the narrative on his home state. In 2011, while completing his MBA at St. Joseph's University, Greg started SWELL, a marketing strategy, branding, and advertising agency with offices in Philadelphia and Harrisburg. In addition to PABBI, SWELL has worked with more than 50 organizations and companies throughout the Mid-Atlantic and Northeast, including numerous PA-based tourism and hospitality organizations, such as the PA Winery Association, PA Recreation & Park Society, HeritagePA, Peddler's Village of Bucks County, Valley Forge Tourism & Convention Board of Montgomery County, Pennsylvania Wilds, and Mazza Vineyards on the shores of Lake Erie.

Emily Bear, Pixel & Hammer

Cofounder and owner of Pixel & Hammer, Emily Bear has more than a decade of experience in website building, optimization and marketing. She has worked with companies large and small, local and international, brick-and-mortar and online-only, to identify their audience, expand their reach and increase leads and conversions. As a business owner, Emily is very familiar with the hangups that can plague business growth and passionate about helping other business owners navigate the overwhelming waters of internet marketing through websites, social media, and SEO.

NOON - Adjourn