The Business Case of Diversity, Equity & Inclusion Meeting Guest Expectations
Greg DeShields, Executive Director, Tourism Diversity Matters
The business case of Diversity, Equity, and Inclusion (DEI) best practices within the travel industry are vital to strengthening operations by bringing new ideas, perspectives, and open-mindedness to the forefront. Elevating the importance of DEI and ensuring it is woven into your property's culture is vital for the future of hospitality and the workforce. Every DEI journey will be unique; starting points vary; it is more important to determine how to create more diverse, equitable, and inclusive work environments at your property. Meeting guest expectations is an essential part of the lodging industry, creating a strategic competitive advantage; diversity is no longer a luxury in today's climate but a necessity to succeed. DEI should be an integral part of a business plan implementing strategies that create and market authentic, inclusive experiences. When innkeepers acknowledge and respect diversity, they can attract and retain diverse customers and build a successful reputation.
A Conversation on Innovative Revenue Management Strategies for B&B Entrepreneurs
Dr. Pauline Milwood, Assistant Professor, PSU
Hospitality revenue management is certainly no bed of roses for B&B entrepreneurs in these evolving post-pandemic and inflationary times. Understanding guests' willingness to pay and demand behaviors will support optimal pricing decisions. In this session, Dr. Milwood will discuss these, and other thorny issues being confronted by B&B entrepreneurs and explore innovative revenue management strategies for profit optimization, sustained competitive advantage, and medium- to long-term growth. Dr. Milwood is a 2011 Fulbright scholar and graduate of Temple University's School of Tourism & Hospitality Management.